Transcript
Hi, Mike Matchett from Small World Big Data and I'm here today talking about, uh, what's the latest and greatest in protecting your data in this era of cyber security issues? Ransomware just keeps ramping up. And I, I mean, I everywhere I internally I externally I used by the bad actors AI is being used by the good actors. This all folds together into a real big challenge for storage companies. Hold on here. We've got Veeam to talk about a lot of this in just a second. Hold on. Hey, brick, it's been a while since we've talked. Veeam is doing all sorts of great things. Uh, just give me an elevator pitch for Ve. I mean, you're the market share leader in backup and recovery, but still. Just tell everyone. Just start at the high level how to start thinking about Veeam before we get into the rest of our talk. Yeah. So, Veeam been in the market for a very long time now in data protection. Data recovery. That's what people come to us for. But the expectation now, Mike, is really around radical resilience, allowing organizations to bounce back when something bad happens. The numbers tell us that there is nothing but evidence that bad things could happen to good data. But I'm in the business of making sure that people have that data security and data recovery and data freedom if they need to move it around. And so, uh, business is good here at Veeam. This is my 14th year. And, you know, loving the offering, strongest offering we've ever had. Yeah. Before we get into what's what's coming out or what you've just launched, you just mentioned something called data freedom. I think everyone's aware of data security and data recovery and data protection. What do you mean by data freedom? Well, it simply means, Mike, if something happens and you need to move this data or this workload to a new place, Veeam has the capabilities in market going all the way back to 2016 to help you do that. For example, you know what, fire, flood and blood, ransomware, those types of problems. I need to recover to the cloud. I need to recover to a different hypervisor platform. Veeam can do that. I need I can recover to a service provider. These are capabilities we have right now, today. But also I talk to a lot of organizations, Mike, that are reassessing their virtualization platform investment right now. Today, I can recover image based backups from physical workloads from many virtualization platforms. Those can be instantly migrated and converted to Hyper-V or VMware. They can also be converted to Nutanix. They can also be thrown up to the cloud. So and then same goes for enterprise apps and file shares. Veeam has this very good portability story for their uh, for for customer use cases like that. So we're really talking not just data protection but data portability. And that takes what we often thought of in the past as kind of this, you know, necessary backup kind of role where someone's putting tapes in the machine and making backups into something that's really more in the forefront, like, how do I take advantage of the the different architectures there? How do I maximize my cost efficiency and really get this fluidity that allows me to, to, to cost, optimize things. And, and it's beyond data protection at that point. Right? Oh, absolutely. And one area that hits in that, Mike, really specifically and we don't talk about it much, but it's near and dear to my heart is a lot of our products, especially the ones that go to the cloud, have a built in cloud economics, intelligence. So the cloud economic intelligence really is around thinking about egress, getting data in efficiently, preparing for it to come out efficiently while still maintaining this fully self-describing portable format that helps us in the data freedom. It's kind of the best of both worlds. And, you know, the one area that I think we, uh, have done a really good innovation also is if you think about going from object storage in the cloud to then archive class object storage, we actually change the size of the data going in for the cloud economics, because egress costs a little bit more from those archive classes like Azure Archive and Amazon Glacier, for example. You know, it's just little things along the way make big difference from the overall TCO and then the cloud economic models. I think this is a trend I'm seeing, and you guys are a great example of this, where we used to talk about storage in terms of is it is it is it blocks, is it file, is it objects and stuff. And now what we're really talking about data is the is the thing that we're, we're storing. So it's data storage. And it has metadata associated with it that you can manage and improve what you're doing as an operation on it, which is great. Which brings us to this, this thing that you've just launched, uh, recently, which is your own cloud, um, the Veeam Data Cloud. What is a Veeam data cloud? Yeah. So the newest offering from Veeam is Veeam Data Cloud. Now, this is a very new consumption model from Veeam. This is backup as a service for software, as a service. And one additional offering of the Veeam Data Cloud Vault for secure, immutable offsite storage. So that's a new offering that we had since the 29th of February, 2023. Been in market for a while or 2024, been in market for a while. But the thought here is that we've had a lot of requests from large organizations to get first party backup as a service, and there's still two other ways of consuming Veeam through a managed service provider. So a lot of people that wanted that offering have gone that way, very established in the market there. And Veeam Data. Platform, which is, you know, think of just buying Veeam, getting the software, getting a license and DIY. All those models are still in market, but Veeam Data Cloud is a new one and we're really excited about that. It has some really good traction with Microsoft on the partnership side as well. So look for more services to to be added to that as well. You know, it's it's not a surprise then why you've just been sort of awarded this number one market share analyzes. Being being big is because you you have all these different ways people can get their hands around their data, no matter what their architecture looks like. So if they've got a big on premise data centers, if they've got a big cloud footprint, if they've got these other things, uh, what what what would you say is sort of the biggest frontier right now for trying to protect something. What is providing the biggest challenges to folks? And I'll say, Mike, the biggest challenge I see one is organizations are really focused on their resiliency. Okay? And I'm not a mathematician, but I feel it almost feels like a math equation. You know, I grew up in it talking about the 321 rule, which was three different copies of data, two different media, one off site. Really good way to prepare for bad things to maybe not happen to your good data. Well, nowadays we have to think 32110, which is one copy that's ultra resilient, offline airgapped immutable or requires four eyes authorization. And then zero surprises because there's automated recovery verification and stuff like that. Now is that even enough? I've talked to a lot of people that are 32120. So they want two immutable copies, totally different control plane, one on prem, one in the cloud, two totally different boundaries of authorization. That's the the biggest challenge is what's enough resiliency. The good news is my VM is so flexible. None of this is an issue. And we have the Veeam Cyber Secure program in place that includes all kinds of pre-implementation assessments, all types of quarterly check ups to make sure best practices are still being followed, updates and more. And at the end of the line, if there is an incident, there's white glove service to help get out of that problem, including a $5 million ransomware recovery warranty. So Veeam has the offering to to satisfy that need. It's just people want a lot, especially if they've been through an incident. And any time I talk to an organization, Mike, who's been through an incident and got out of it, good, they always end with and thank goodness I had a good backup. Yeah. And a whole bunch of things you mentioned in there. We want to go back and touch on briefly. One of them, we we touched on SaaS apps a little bit there. Uh, what what are people doing in that? I mean, we know office 365 should be protected. Everyone's telling us Microsoft's not responsible for it. We need to be doing that. Uh, what else? What else are people looking at in that? That part of their data footprint. So we do have a lot of people asking for a lot of other SaaS offerings, and we have a lot of projects in the hopper here. Nothing to share yet. We do have a Salesforce product in the market now. Um, we we may have something new coming out here soon. I can't, uh, share that, but if you're watching this, chances are this year you'll see something new. So this will be a fast moving space along with additional hypervisor support. I'd actually say if you look at the full offering of Veeam, you're going to see the fastest moving components be software as a service offerings and new hypervisor components due to some market trends. All right. At the. Top. At the top of your introduction, you also said something about, uh, you know, ultra resilience and this idea of radical resilience, uh, in the Data Cloud Vault. Uh, what what do we mean when we say immutable these days? And what does a data cloud vault and how does that how does that compare to what we've done in the past? Maybe. Yeah, it's funny, I met with a customer who was an English major and they said is immutable, even a word. And I'm like, yeah, yeah, immutable is a word. Um, ultra resilient is a word that I made up. And that means a media type that's really ready to drive. Recovery against ransomware. Immutability is by far the most popular one. That was a storage medium really pioneered by AWS with their S3 governance and compliance lock and immutability. And I feel that that's an absolute table stake. In fact, if you watching this video don't have something that's offline, airgapped immutable or requires four eyes authorization, hit me up on Twitter immediately and I will get you in touch. Even with the free offering that will give you something, uh, that will help you boost your resilience. The vault, for example, Veeam Data Cloud Vault really solves a problem for organizations who want this offsite storage aren't ready to fully go to the cloud. They want one party Veeam, for all the things. And then that's a great way to get that offsite copy with immutability. So my thought here, Mike, is it's always a little bit of discovery. What do you have. What do you want to do. What are the problems you want to solve? What are the risks you think you have? What do we think you might have as risks and stuff like that? There's always a lot of discussion, but. Is so flexible. There's a full set of offerings now I feel I can bring up the resilience of any organization. All right. So one of the things I'm just still trying to basically unpack, maybe the first three sentences we started this, this episode with, we just keep opening this up. But cybersecurity is a big, big issue. We talk you've been talking about data protection is backup recovery the data vault. How do we get ahead of that. And how are you guys looking at this. Because you know, when we say data protection, it's really not enough to just to just be, you know, passively protecting the data. We've got to be actually thinking about security in a forward sort of leaning, leaning way. And in fact, I see the the storage and security industries in a lot of ways coming together. How does that look for you? What are your sort of thoughts on that? Well, this this absolutely has to be an area where it's not us versus them. It's us working with us where security professionals need to work with data professionals, backup professionals. And, um, I give it evidentiary point of what Veeam did in Q4 of 23, recently been in market a long time with our integrations with various security platforms. So everything from incident forwarding to, um, integrated APIs, plug ins, stuff like that. We're really making a common currency of what's happening with this data under management by Veeam for the security professionals. And it's really helping breaking down some of those us and them situations that we see in IT shops. Okay. And you guys and as a company, you're you're taking a more proactive approach and bringing in some features for security, right? You've just uh, uh, done some done some things that, uh, really augment what you can offer to customers if they're faced with cybersecurity incidents, for example. Yeah. One example above, the kind of platform integrations is a recent acquisition of Cove where which includes incident response as well, which is, you know, a non-technical thing that's kind of a people process and skill thing. So that really falls under this broader umbrella of what we call the cyber secure program. Absolutely. Hitting the needs of the market right now. Yeah, yeah. Which is which is important. And the other thing, and again, I'm just going back to where we started this. We talk about AI and the impact the AI is having. Now we could talk about the impacts on AI and security and the AI, what customers are doing with the AI, and how they want to get more value out of their data footprint to do AI with. But let's just talk about this, sort of this AI, uh, use case for data protection. What what's what's what's emerging there? Well, all good things happen when the data is under management by Veeam. And there's no practical way to get those insights of the data completely without AI that I agree with. At Veeam, we have Productized, AI and market. Now we have internal and customer experience, AI technologies. We also have community driven AI implementations as well. So AI is very prevalent across the portfolio. And I think organizations need to take a very disciplined approach with one piece of advice across AI. What is the business value? Don't do AI for the sake of AI. We're looking at it that way in our offerings and our internal processes, and then what we see out in community type, uh, endeavors and just keep that business value central, or you're going to like, run your cloud bill up really, really quickly. Yeah. Because this is so much opportunity and so much threat. We haven't even had time to go into quantum computing yet. Rick. So this is another topic for another day. Uh, just got to wrap up. Wrap up this for now. Uh, if someone wants to learn a little bit more about what you have been doing, uh, how you're leading the market here, how the different ways they can consume Veeam, uh, protect their, their, their data estate. Um, and, uh, learn a little bit more about this data vault. Learn more about the data cloud service, the direct backup as a service offering. You have. Obviously you have a website, but is there anything specific you'd point people to to get up to speed? For sure. Well, Mike, it all starts at VM com. Everything is there and including what's important at the time. We do a really good job of putting new things right at the top with the rotational banners and razzle dazzle stuff. But I'll go also one step further. We have an additional web property community.com, um, that my background is all littered with all of that, but basically that's where the people who use the products go and hang out. So if you really want to get some questions, use cases, how to step by step click through. That's where it's at. So we we really kind of execute above our size there on the community and really happy very strong user base. But that's also a really good way to get the pulse of how it's going with me. All right. And you get you get that validation feeling as well. You can see how great your customer satisfaction is and you've got some great NPS scores. I understand as well going for you. And of course, again, uh, leading market share in this space. So congratulations on that. Uh, any I'll give you one more chance here. Any last recommendations or best practices. You tell people what should they what should they go away from this thinking, you know. Really get your head around that. 32110 rule three different copies of data, two different media, one of which is off site, one of which is on, uh, ultra resilient storage. And then no surprises with recovery verification if you can hit that. That is the zip code of ultra resiliency. All right. Ultra resiliency. You've heard it here, uh, from Rick himself who coined that term. Uh, take care. Look into it. And, uh, we'll, uh, we'll certainly stay on top of, uh, going forward this year because there's a lot more exciting things coming out. Take care.
