Today, IBM is focused on solution based or value-based engagements with their customers and not so much on the nuances of each individual product. This approach allows IBM to think about the way they deliver hybrid cloud strategies to organizations on their digital journey right now and how to bring these products to market in support of those bigger solutions.
Scott Baker, CMO with IBM, and Mike Matchett, Analyst with Small World Big Data get into all things IT and how IBM is transforming their product marketing approach to provide a more holistic view in solving problems to help their customers build a confident and secure business today and in the future.
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