Where do backups and old school archiving of fall short in today’s big data world? What are the common and new use cases for an unstructured big data archive? How can we manage the scale of overwhelming unstructured data growth? And…how do we wring all the value out of that data? Mike Matchett, Principal Analyst with Small World Big Data (www.smallworldbigdata.com) and Rod Christensen, CTO of Aparavi (www.aparavi.com) discuss.